Warner Bros brings the first Hollywood studio movie in 25 years with an all-Asian cast. The Asian Cinderella arrives in theaters on August 24th.
The romantic comedy, ‘Crazy Rich Asians’ based on the best-selling book by Singapore-American Kevin Kwan, will test whether U.S. audiences will turn out en masse to watch.
“I’ve been driving around town seeing posters for ‘Crazy Rich Asians’ and it gives me a real thrill. It’s like, Wow! Do white people feel like this all the time?” said Yu, who has been writing his Angry Asian Man blog since 2001.
Sony Pictures indie thriller “Searching,” featuring an Asian-American family and directed by an Indian-American newcomer, opens in U.S. theaters on Aug. 24, while the Netflix adaptation of young-adult novel “To All the Boys I’ve Loved Before,” starring an Asian teen, will be released next week.
“I hope it’s Asian August. I think this is the start of a new movement,” said Jon M. Chu, director of Warner Bros.’ “Crazy Rich Asians.”
“The audience needs to decide. If they show up on opening weekend that sends a very clear message to the studios that more will be made. They are sitting at their desks right now with movies that have not been greenlit,” Chu said.